I got this stuff from Steve Aitchison, he wrote this review and posted it on Uptrennd. Figured I should put it on here as well since I truly believe this is an incredible moonshot. I'm personally holding SHR myself and am very convinced it will do extremely well.
Give a read through it and you will immediatly see why. Enjoy guys. Introduction
Imagine for a second the following scenario. You are a 2 car family. One car is used every day going back and forth to work, for shopping, all the little jaunts you and your husband like to go on. Your grown children are at university and come home for the weekends so the other car sits in the driveway all week and doesn’t get used during the week. What a waste of a perfectly good car. You think to yourself we could put that car to good use and actually help to pay for university fees, by renting it out during the week. However, then you think “well it’s only a little Ford Fiesta who’s going to want to rent that.” Well, it turns out a lot of people want to rent it and for a good price: £34 ($40) per day, a possible $800 per month.
Peer to peer car sharing has grown massively over the last few years and people are making serious money by letting our vehicles on a daily basis, emulating the Airbnb model. In fact companies like Turo, Getaround and Drivy, which has just been acquired by Getaround for $300 Million, are bringing in serious investors like Toyota, Softbank Vision Fund, Menlo Ventures, and IAC to the tune of over $800 Million.
A key difference between rental companies and peer to peer is that they have vastly improved technology with app interfaces that make locating assets and resources, reserving and using them, and making payment convenient and seamless. This, combined with location-specific analytics, allows by-the-minute access to assets and resources (e.g. cars or bicycles) and enables customers to pick up and drop these assets where and when convenient.
Car sharing is just one example of an industry that is being disrupted. We have seen, experienced and read about the amazing growth of Airbnb which is now estimated to be valued at $38 Billion. Airbnb has been so successful that companies like booking.com
are trying to get in on the act by adopting a similar model when it comes to booking accommodation.
There is also the phenomenal rise of bicycle rentals which we see in cities all over the world, not quite the same as peer to peer sharing, but it’s another rental model that is ripe for being disrupted by the new sharing model.
With this business model in mind what other areas could it be used in: Transport:
Used for the rental of cars, trucks, scooters, trailers, and even heavy vehicles. Delivery Drivers:
Facilitate booking and payment for delivery drivers. Agriculture:
Garden sharing, seed swap, bee-hive relocation, etc. Finance:
Peer to peer lending Food
bank, social dining Travel
Tours, shared tour groups Real Estate
Airbnb, co-housing, co-living, Couchsurfing, shared office space, house swapping. Time:
Labour, co-working, freelancing Assets
Book swapping, clothes swapping, fractional ownership, freecycling, toy libraries. Transportation
Car sharing, ride-sharing, car-pooling, bicycle sharing, delivery company, couriers And so much more!
This newly emerging, but highly fragmented sharing industry, is currently worth over $100 billion. It is predicted to grow to at least $335 billion by 2025.
As you can see from a few examples above the sharing economy has a lot of room to grow but what it doesn’t have, yet, is a company who can facilitate ALL of the above use cases in one place. That is until now! ShareRing is disrupting the disruptors by bringing everything together in one place and making it easy for you and me to share anything and everything and making it as easy as opening an app on your phone. Business Case
The sharing market has exploded over the last several years. This is due, in part, to the digital age we live in, as we now have over 2.82 Billion people with smart phones around the world. It also due to how easy the business model of sharing lends itself to the digital world, and how with the simple installation of an app we can access a plethora of markets to rent almost anything from.
Due to this rise of digital platforms and the proliferation of smartphones, revenues coming from sharing economy platforms are only expected to increase. It is estimated to grow to a $335 billion industry in 2025, compared to its $14 billion value in 2014. (PwC UK).
The beauty of the sharing economy is that it is a win/win/win situation for the person who wants to rent something for a few days or weeks, the person who is renting out, and the company who facilitates the ease of the transactions between the renter and the person renting out. Typically the renter will save a lot of money whilst renting out someone else’s apartment, car, bicycle, clothes, dog sitting services etc and they can almost be assured of quality due to the social side of the business model with reviews from real people. The person who is renting out can make additional income and will want good reviews and therefore keep the standard of service higher. The company that is facilitating all of this can make a lot of money on transaction fees, as well as from advertising, and partnership deals, and obviously have an exit strategy for possible buyouts.
When it comes to looking at the business model, ShareRing fits in to the Commission Based Platform as described in Ritter and Schanz study where they looked at the core difference in difference business models of the sharing economy: Singular Transaction Models, Subscription-Based Models, Commission-Based Platforms and Unlimited Platforms.)
Commission Based Platforms are dominated by (at least) triadic relationships amongst providers, intermediaries and consumers with a utility-bound revenue stream. These business models enable their customers to switch between provider and consumer roles by creating and delivering the value proposition. Only a few employees work for the intermediary and the value creation and delivery is externalized. From a consumer perspective, consumers are empowered to collaborate with each other and to design the collaboration terms by negotiating the terms and conditions of the content, creation, distribution and consumption of the value proposition. Depending on the orientation of the value proposition, consumers purchase commodities (Tauschticket, ebay), access commodities in a defined timespan (booking.com, Airbnb) or buy services (uber, turo) from occasional and professional providers found via an intermediary. The intermediary mainly focuses on nurturing a community feeling and reducing exchange insecurity by incorporating rating systems, micro-assurances and standardizations of payment and delivery into the platform. The platform mainly takes commissions for successful matching and executing trade. (Journal of Cleaner Production Volume 213, 10 March 2019, Pages 320-331) The USP of the ShareRing Business Model
The USP that ShareRing has is that it brings all of the different forms of sharing together in one app through partnerships and onboarding of users.
No other company, to date, is bringing everything together in such a way. However there are other factors that make ShareRing unique, which we will look at. Token Economics
SHR is a utility token and will be used to pay for transactions on the network, such as 'new booking', 'add asset', etc. SHR is used by providers to pay for their access to the ShareLedger blockchain, including the addition of assets, renting out of assets, adding attributes, adding smart contracts, and other features.
SharePay (SHRP) is used by customers to pay for the rental of assets.
Masternodes will also be a main feature of the SHR token. When a transaction fee is incurred, it will be distributed in a way that allows for masternode holders who provide a service to the platform to receive a reward from each transaction. Transaction fees are charged to sharing providers in SHR. The distribution of transaction fees will be as follows: 50% - will be distributed amongst the active masternode holders who host an active node on the blockchain at that point in time (these holders provide a service to the platform). The distribution will be based on a calculation of the Total Amount Staked and the total continuous uptime of the node. 50% - will be provided to ShareRing Ltd (view ShareRing owned masternodes) for various purposes that contribute to working capital and platform growth. Leased Proof of Stake Consensus
ShareRing have chosen the Leased Proof-of-Stake protocol as the consensus algorithm for ShareLedger. This choice is based on the practicality and security benefits evident in the Waves platform. It is also much more cost effective than Proof-of-Work (POW), and will not suffer from the current issues Bitcoin and other POW cryptocurrencies are facing such as scalability and electricity consumption.
As explained above master nodes will be a main feature but there is the other feature of lightweight nodes. A user with a lightweight node will be able to stake their tokens to a full node of their choosing and participate in reaching consensus. They will also be free to cancel their leasing at any time as there are no contracts or freezing periods. The more tokens that have been staked in a full node, the higher the probability the node will have in producing the next block. Since the reward is given based on the total number of tokens staked in the full node, there will always be a trade-off between the size of the full node and the percentage of the reward. As an average user of the platform, you will not need to have technical knowledge on how to set up a node nor will you have to download the entire blockchain in order to stake your tokens. Only a user who sets up a full node will be required to do this, making it simpler than ever for users to earn a reward for supporting the platform.
The return expected for staking is expected to be around 6 - 8% although this has yet to be confirmed. Buybacks
ShareRing are currently implementing a series of buybacks which started in the beginning of November:
The buyback operation is done at a random time during the week.
If there is enough liquidity, SHR tokens will be bought through a single market order at the time of buyback. In case there is not enough liquidity, a limit buy order at last sell order price will be placed on the market, and will remain open until it gets filled.
The buyback program was implemented to test the API purchase process for when live transactions occur on ShareLedger
The Buyback Program is expected to:
The Token Flow
- Reduce the supply of ShareTokens available in both public and private markets
- Bring New capital and fund inflows into the Shareledger
- Substantially magnify value creation for the ShareToken holders
ShareRing will bring in hundreds of merchants to list their rental products, either exclusively or as part of an aggregator system e.g. When you look at the likes of trivago.com they will list the best hotel prices from multiple merchants who are listed on their website. Essentially ShareRing will become part of the aggregator ecosystem and be listed on sites like trivago.com
as well as have exclusive agreements with merchants who are listed directly on their app.
ShareRing’s USP is that they have everything on one place as well as their OneID module with means buyers can get a hotel, rent a car, rent their ski equipment, book events all through the one app and using the OneID.
With that in mind they are going to attract a lot of merchants. This is where it gets exciting so pay attention to this part.
When a merchant is part of the ShareRing ecosystem and a buyer rents something from that merchant ShareRing will take a small % commission from that transaction. So say someone books a hotel for $100 for the night, ShareRing might take $0.50 as a commission. What ShareRing will then do is go to one of the exchanges that ShareRing (SHR) is listed on and buy SHR tokens directly using an API system using USDT.
Now, the actual commission has not been disclosed yet however if we assume even a 0.25% commission that means for every $100 Million worth of bookings made through the app will net ShareRing $250,000 which means buy backs of $250,000 for the SHR token, which increases the liquidity of SHR on the exchanges.
If you think $100 Million of bookings is a lot, booking.com
customers book around 1.5 Million rooms per day, if we estimate an average of $50 per room that is $75 million of bookings PER DAY or $2 Billion worth of bookings per month.
This revenue coupled with revenue from OneID and eVOA makes ShareRing profitable almost from day one of the app going live. OneID And eVOA
Another exciting development from the ShareRing team is the collaboration between ShareRings Self Sovereign Identity protocol and third party providers to bring OneID and eVOA which will utilise OneID
With the huge rise in E-commerce and with over 2.82 billion people who now own a smartphone we are entrusting our personal information to more and more centralised entities. These entities are frequently hacked and our information is leaked to outside parties.
ShareRing aims to tackle this with their service OneID module.
ShareRing’s OneID solution protects users' data by handling Know Your Customer (KYC) information through third parties and ShareRing’s Self Sovereign Identity Protocol. ShareRing does not hold any identifying information anywhere on its servers. It provides the ultimate security for the renter and also the provider, as the Protocol encrypts and stores your data in a secure manner within your device. Essentially, this means that it is near impossible for a hack or data leak to happen, simply because there is no centralized server of data for hackers to exploit.
The OneID module is very easy to use. The end-user needs to complete their ID submission only once, with the entire submission process requiring less than two minutes to complete. Once this step has been completed, the customers KYC is destroyed by the 3rd party document verification system and the OneID module allows merchants to verify a customer’s identity via a hashed verification packet, stored on the users device and ShareLedger. This removes the need for merchants to store or see personal information; safeguarding both merchants and users from fraud.
To create your ShareRing OneID, simply:
- Take a picture of your government ID document
- Take a selfie
- Confirm and submit your details
This is something I am really excited about for ShareRing and they already have made partnerships for other companies to use this feature which is another income stream for ShareRing. eVOA
E-Visa On Arrival allows applicants to apply online and receive a travel authorisation before departure – this eVOA can be shown at dedicated Thailand immigration counters on arrival at major Thailand airports, allowing travellers to pass through in minutes.
OneID system is scheduled to become the lynchpin technology in Thailand’s electronic Visa On Arrival (eVOA) system; one of only two companies to partner with Thai authorities to provide this service. The new Visa system eliminates much of the hassle involved in entering the country:
This is a strong validation of the OneID system - immigration controls are some of the most scrutinized processes in any branch of government, and if the OneID solution can operate to their standards then it is truly business-ready. As explained by our COO, Rohan Le Page:
“We are providing our OneID product for Thailand e-VOA (Visa On Arrival) that allows 5 Million travellers from 20 countries including China and India to complete the visa process on their mobile through our app. This provides a streamlined immigration process that negates the need for an expensive and time-consuming process when you get off the plane. Additionally, fraud is mitigated with several extra layers of security in the back end including our blockchain (ShareLedger) consensus model that makes all data immutable and all but impossible to hack.” Profit Margins on OneID
So how does ShareRing make money from OneID and eVOA?
With each application for an eVOA using the OneID module ShareRing will make an undisclosed commission. The e-VOA is available to citizens of 21 different countries and is intended for those who will be holidaying in Thailand and not working in the country.
This means that each eVOA will last for a period of around 15 days which effectively means that ShareRing will get commission multiple times from each person travelling to one of the 21 countries listed below:
Andorra, Bhutan, Bulgaria, China, Ethiopia, Fiji, India, Kazakhstan, Latvia, Lithuania, Maldives, Malta, Mauritius, Papua New Guinea, Republic of Cyprus Romania, San Marino, Saudi Arabia, Taiwan, Ukraine, Uzbekistan
The profits on this alone, according to projections, are worth millions of dollars per year to ShareRing, with a healthy growth of about 35% in raw profit over the next 5 years, ultimately netting the company about $1.5 million profit per quarter. The ShareLedger Blockchain Platform
ShareRing will utilize the registered intellectual property from the existing KeazACCESS framework (KEAZ: A car sharing company founded by Tim Bos) as well as improving it the blockchain experience in their team.
It will consist of fo the primary elements: SharePay (SHRP)
– SharePay is the base currency that will allow users of the ShareRing platform to pay for the use of third party assets. ShareToken (SHR) ShareToken (SHR)
is the digital utility token that drives sharing transactions to be written to the ShareRing ledger that is managed by the ShareRing platform. Account
– This will be a standard account, which such an account being represented by a 24-byte address. The account will contain 4 general fields: SHRP
– SharePay token balance SHR
– ShareToken balance ASSETS
– linked/owned by the account (see below for definition of an Asset) ATTRIBUTES
– Any additional attributes that are associated with this account. These attributes may be updated or added by Sharing Economy providers that utilise the ledger such as ID checks by rental companies. These attributes may be ‘global’ (i.e. used by any sharing providers) or ‘local’ (i.e. used by a specific sharing provider). Assets
– An asset represents a tangible real-world or digital asset that is being shared, such as a car, a house, industrial machinery, an e-book, and so on. Smart Contracts
– Similar to a number of other blockchain platforms, such as Ethereum and NEO, the ShareLedger blockchain will feature highly customisable smart contracts. These Smart Contracts will allow for decentralised autonomous applications that can be attached to an asset and/or account. Every smart contract will be Turing complete, meaning it will have the ability to implement sophisticated logic to manage the sharing of the assets. The smart contracts will be tested and reviewed by ShareRing in a sandbox as well as audited by reputable third-party code auditors prior to implementation. Proof of Stake Consensus
ShareRing have chosen the Leased Proof-of-Stake protocol as the consensus algorithm for ShareLedger. This choice is based on the practicality and security benefits evident in the Waves platform. It is also much more cost effective than Proof-of-Work (POW), and will not suffer from the current issues Bitcoin and other POW cryptocurrencies are facing such as scalability and electricity consumption. The ShareRing App
At the heart of the ShareRing project lies the ShareRing app:
A universal ‘ShareRing’ app is being developed that will allow anyone to easily see and use any sharing services around them. Each partner will have the option of developing a ‘mini’ app within the ShareRing app that will have functionalities specific to that partner. The app will use geolocation-based services to display the ShareRing services that are nearby Social Media Presence
Coming from a social media background I feel this is an extremely important area to look into, especially in the crypto world.
ShareRing has done an okay job in growing their social media presence however I feel it could be much better. Here is a look at some of the key stats for their online social media presence: Youtube:
191 Subscribers Instagram:
238 Followers Linkedin:
376 Followers Telegram:
6,525 members (very active) Twitter:
2,216 Followers (Fairly regular updates) Facebook:
Whilst social media may not be a priority just now I feel there has to be a big presence with image-based platforms and video-based platforms. Youtube and Instagram should be made a priority here as it spans all generations: Other News on ShareRing
There is a lot of stuff going on at the moment with ShareRing which is what makes it an exciting prospect. Rather than give information on each of them here are some highlights provided by the ShareRing team.:
- ShareRing's revolutionary ID management based module OneID.
- Worlds first Blockchain based eVOA in place with major Thai company targeting 5 to 10 million travellers from 20 countries.
- 2.6 million International Hotels/ Accommodation coming on to the Platform. Lots more to come!
- Partnership with HomeAway
- 200,000 Activites, Tours and Events added to the ShareRing App
- Multi Global Car Sharing Partnerships
- 1 Partner Directly Integrating SHR's OneID consisting of 1.2 million Vehicles across 150 Countries
- Luxury Car Brand Sharing Platform purely based on SHR
- SHR payment system SHRP available in 10% Taxi Terminals in Australia
- SHRP available in 10,000 EFTPOS Terminals Australia wide
- White Labelling Services incorporating ShareRings revolutionary OneID
- 20 Significant Unannounced Partnerships, more to come!
- Major Partners include -
- BYD (Largest Electric Car Maker in the World)
- DJI (Largest Drone Maker in the World)
- Keaz (300 locations around the world)
- Yogoo EV Car Sharing
- MOBI Alliance Member Overview of Positives and Negatives Negatives
Social Media and marketing possibly needs to be ramped up in order to bring more awareness to the project.
The roadmap and white paper has not been updated recently for 2019/2020 but this I believe is coming soon. Positives
With a low market cap project like ShareRing t
he risk to reward ratio is very good for retail and institutional investors.
Technical analysis of current prices, currently at 31 Satoshi, is also very good with resistance levels at 50, 77 and 114 Satoshi which would be nearing its all time high.
Referral program will increase the numbers of users that are currently using the site.
If ShareRing can capture even a small % of the overall sharing market then success looks assured.
There are 20 new announcements coming up and with Tim Bos looking for more partnerships it seems likely that ShareRing will break ATH prices soon.
Great long term hold, in my opinion. Realistic Expectations of ROI Short term (4 weeks - 12 weeks)
Short term looks great for ShareRing both from a TA point of view and a fundamental point of view.
With lots of news still to come out about ShareRing there is not going to be a shortage of fundamentals to drive the price up. From a TA point of view the next line of resistance stands at around the 50 Satoshi level which would complete a massive cup and handle formation from August 24th of this year. After that we are looking at resistances of 77 and 114 to reach near the all time highs which i expect ShareRing to reach going into 2020. Long term (6 Months - 2 Years)
If ShareRing can onboard users and keep on making partnerships at the same rate there will be no stopping it. It’s all about onboarding the users and utilising the most powerful marketing tool ever - word of mouth!
When a great app is realised with great and useful functionality then it tends to go viral and I am hoping this happens for ShareRing.
With a market cap at the moment of just under $6 Million then I don’t think it’s crazy to talk about 1000% increases in the next 2 years and I really believe that is being extremely conservative, given where we think crypto is heading as a whole.
How to handle bad news, by public relations guru and propaganda expert Edward Bernays from his book Propaganda (1928): submitted by
The counsel on public relations must be in a position to deal effectively with rumours and suspicions, attempting to stop them at their source, counteracting them promptly with correct or more complete information through channels which will be most effective, or best of all establish such relationships of confidence in the concern’s integrity that rumours and suspicions will have no opportunity to take root.
A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.
Keep that in mind, as we attempt to rationalise the response to recent news that Bitcoin exchange MT Gox has collapsed, accompanied by reassurances from the community’s biggest names that none of this impacts the potential of Bitcoin itself.
For it was Edward Bernays who first observed decades ago that mass production had changed the marketplace so fundamentally that companies would forever be reliant on propaganda to create demand where there was none. He termed this process “manufacturing consent”.
Bitcoin’s power, for obvious reasons, relies more than most on this process. Without mass manufactured consent, Bitcoin is nothing.
Bernays didn’t see any of this as sinister, mind you. In a free market, he argued, propaganda was simply a tool for competitive big business, whose goal was always to get bigger, more powerful and more monopolistic. If one particular company or faction’s propaganda came to dominate too much, there shouldn’t be anything stopping another from offsetting or countering that propaganda with their own propaganda.
Modern democratic capitalistic society, in other words, was geared towards propaganda wars. A constant battle over hearts and minds, so much so that — for the most part — we have become completely oblivious to the conditioning we are exposed to.
Up for grabs (for the most effective practitioners, at least) are the trappings of guaranteed demand, profit and power.
It isn’t entirely Wild West, mind you. Some degree of regulatory oversight exists. Though, of course, it’s focused mostly on differentiating fact from fiction, or prohibiting propaganda that encourages self-destructive behaviours or products (such as tobacco), a consensus itself ironically achieved via offsetting propaganda efforts — lobbying and campaigning — of more ethically or socially minded groups. Nevertheless, none of this stops expert practitioners from exploiting society’s base desires, lusts and wants to serve their needs irrespective of the ethics.
Hence why it’s still acceptable to indoctrinate children with detergent adverts in between cartoons. Having kids pester their parents to buy this or that isn’t seen as exploitative, it’s seen as clever marketing.
But what Bernays also noted was that propaganda was most effective when it focused on validating or furthering the causes of particular social groups. i.e. when it helped to align the interests of business with politics.
Back when Bernays was writing, of course, the gateway to manipulating public opinion was restricted to a small group of PR practitioners and propagandists due to the costs associated with gaining access to mass market media.
Today, however, the internet — and social media in particular — has changed that completely. The propaganda industry has been disrupted to the same degree by social media as conventional business was disrupted by mass production processes so many years ago.
Anyone with a Twitter account has the means to become a successful propagandist.
The greatest shift is that most propaganda is no longer dominated by corporate interests striving to command our hearts and minds so that they can sell us more products. Propaganda is instead being used by us to sell ourselves to our peers.
Whereas old style corporate messages pandered to our ego by convincing us that this or that product can make us project a better version of ourselves, today we can jump over that entire process thanks to the many direct outlets for heavily manipulated self projection.
Propaganda crowded out
But, while the universalisation of propaganda may have provided ever more of us with these awesome propaganda tools, it has also debased its worth. Attention span, after all, is finite. Millions, if not billions, of voices (both private and corporate) now compete against each other to influence public opinion on a daily basis.
Think of it this way. Proctor & Gamble isn’t competing with Pepsico for your attention span anymore, it’s competing with the pictures and videos of cats, food and holidays posted by your nearest and dearest. What’s more, the more corporations try to butt into the private propaganda space, the more we grow to resent them. This is because personal propaganda is far more powerful and engaging than corporate propaganda could ever hope to be.
In that context, the traditional strategy of pandering to our egos — mostly by promoting the ethos that this or that product can make you the person you want to be — simply doesn’t do the trick anymore.
We don’t need unnecessary “aspirational” products to make our ego feel good. We’ve got online tools to propagate and project whatever image of ourselves we want to. We’ve got apps that photoshop our spotty faces. Apps that help us turn home videos into Hollywood quality movies. Apps that allow us to engage in oneupmanship. Apps that help us eat less, not more.
And just like conventional propagandists before us, we have no qualms about doctoring our photos, being liberal with the truth or glossing over reality in a bid to enhance the image it presents to those it’s seeking to influence or coerce.
True, corporate interests are still trying to harness the power of private propaganda for themselves. But — in the new open propaganda war — that means getting people to associate their own narcissistic self-promotion with their products. That’s a big ask, given that time spent promoting products is less time spent promoting yourself, and your online desirability.
In our minds, no product is more important than ourselves. And that’s because the ultimate reward of propaganda, if used wisely, is the sort of hierarchal positioning that was previously only ever associated with dictator-level personality cults.
The best propagandists understand this. They understand that people will only promote a product if it helps them promote themselves at the same time. Yet herein lies a fundamental paradox.
As Caesar and Augustus knew only too well, a personality cult will never successfully penetrate public minds if it is too focused on itself. Conversely it needs to be masterfully disassociated from self promotion, and re-associated with altruistic value, humour, or benevolence. In Caesar and Augustus’ case it was only through publicly rejecting kingly power, that they were able to create a much more powerful empirical office to replace it.
A masterful slight of hand and example of misdirection.
Sophisticated personal propaganda campaigns can be differentiated from unsophisticated ones in exactly this way. The distribution of highly doctored selfies eventually begins to nauseate. No-one likes a narcissist or a megalomaniac. Meanwhile, too much association with high-end products or exclusivity meanwhile backfires with the “Rich Kids of Instagram” effect.
Today’s most effective propaganda consequently is the sort that inspires people to care about things other than themselves. It’s not aspirational as much as experience or ideology based.
Red bull was an early trailblazer on this front, disassociating itself almost entirely from the product in its marketing and focusing on fun, experience and radical individualism. The ads don’t sell the product, they sell a brand, which in reality is a social protocol for a different (more enjoyable) way of life. An ideology focused on experience not consumerism.
Which finally brings us back to Bitcoin.
As we noted before, Bitcoin can’t survive without manufacturing consent for its ideology. In the new open propaganda era that means getting as many people as possible to associate their own self-promotion with Bitcoin, and its success. What we’ve seen in the last few years, consequently, is one of the most sophisticated propaganda strategies ever deployed in this regard.
All the more impressive because it’s been portrayed as being fully grass roots in nature.
Yet, as we’ve already noted, no propaganda campaign can be successful in the long run if it depends too much on narcissistic self-promotion. The trick, consequently, is appealing to the personality cult desires of the masses, but at the same time making them appear somehow altruistic or socially minded.
As an ideology, Bitcoin captures and enlists minds by achieving that balance perfectly.The fundamental message of the movement being that its success empowers you, and with it everyone else.
It is, in short, the sort of propaganda more commonly associated with political indoctrination.
And yet the paradox is that it actually serves the old-fashioned corporate interests of those who understand, as ever, how to exploit the system’s followers to their own ends.
Just like Caesar, Bitcoin publicly rejects concentrated authority as a form of misdirection. It promotes decentralised authority just to disguise the real power grabbing that’s going on below the surface.
The aim is the same as always: forging guaranteed demand for a product nobody needs, but which will bestow profits and power on a concentrated few without you noticing, mostly by appealing to our collective self-centredness. Those few are early adopters, the dominant miners and more recently the corporate interests that were quick enough to figure out that in the new open propaganda era, manufacturing consent for products nobody needs is much harder than propagating an existing Emperor’s Clothes delusion and creating businesses that can profit from it.
The collapse of MT Gox and the insistence by the likes of Andreessen, Horowitz, Winklevoss and Keiser that this doesn’t somehow undermine the system, consequently, speaks volumes about the real power play going on within.
Their spin, of course, is that the collapse of MT Gox was an important learning curve for the Bitcoin community, and one which can empower it. MT Gox got too big too quickly, and was fundamentally corrupt from the outset. Its collapse now makes way for a more prudent, better run and more powerful business. A new era of self regulation.
Caesar’s death similarly did not make way for the reconstitution of the old Republic, but rather opened the door to an emboldened Augustus and the establishment of the extremely long-standing Roman Empire.
That the emperor system was tantamount to kingly tyranny, mattered very little to the Roman people. By that point they were so enamoured and indoctrinated, and so fed up of civil war, they couldn’t care less that the old tyrannical system was being re-created right in front of their eyes. Either that or they bought so wholeheartedly into the myth of a new era, they chose to ignore the obvious signs that it was simply the old system which they had once rejected being reformed.
A similar cognitive dissonance is currently going on within the Bitcoin community, which seems little bothered about the contradictions associated with on the one hand rejecting authority, government and regulation, and on the other hand embracing Bitcoin’s transformation into a system that regulates its wild west elements, defends the hierarchal elite it has established, and in some cases even calls for government protection of the fantasy property rights it itself has created.
In other words, all of a sudden the community has no issue with empowering a central organised authority, favouring an established elite, or subscribing to Too Big Too Fail.
Most people would say you can’t have it both ways. Unfortunately, if you’re a Bitcoin enthusiast it seems you’re immune to such contradictions. And if that says anything at all, it’s that the new type of propaganda is more powerful than we probably appreciated.
Hier sollte eine Beschreibung angezeigt werden, diese Seite lässt dies jedoch nicht zu. Tags: 0.***** bitcoin to usd 1 bitcoin 1 bitcoin to usd 1 free bitcoin 60 minutes bitcoin bakkt bitcoin banking on bitcoin best bitcoin exchange best bitcoin miner best bitcoin wallet best place to buy bitcoin best way to buy bitcoin Bitcoin bitcoin = dollar bitcoin 1 million bitcoin 2 bitcoin 2019 bitcoin 2020 bitcoin a dolar bitcoin account bitcoin address bitcoin address lookup bitcoin all ... The distribution of the funds will be such that it is supplied proportionally to the buyback tokens, the expenses, and the reserve fund. Parameters of the ICO. Token symbol: FITX; Token sale date: Q4 2018; Accepted payment methods: ETH,WAVE, BTC; Total token supply: 3,000,000,000 FITX; Hard cap: 10 000 000 USD; Soft cap: 5 000 000 USD; ICO: 2,690,000,000 FITX; Get Free Email Updates! *Action ... Share Bitcoin (BTC) to Euro (EUR) currency exchange rates How many Bitcoin is a Euro? One BTC is 10,903.0620 EUR and one EUR is 0.0001 BTC. This information was last updated on October 24, 2020 at 12:05 AM CET. Waltonchain price today is $0.324542 USD with a 24-hour trading volume of $1,752,469 USD. Waltonchain is up 0.01% in the last 24 hours. The current CoinMarketCap ranking is #325, with a market cap of $22,606,401 USD. It has a circulating supply of 69,656,288 WTC coins and a max. supply of 100,000,000 WTC coins. You can find the top exchanges to trade Waltonchain listed on our
Bitfinex Will Distribute Bitcoin Cash by Crypto Money Life. 2:50 . Altcoin $$$ Flowing Into BTC, XBC, BTCD Before August 1st by Crypto Money Life. 2:55. Bitcoin Cash: Exact Fork Times for USA! by ... Raising volume in the Bitcoin is good, but how fluid is it all? From the Technical Indicators section, choose Money Flow index. A second graph appears. It looks like this currency doesn't have yet ... He founded and runs BITMEX today , the biggest volume exchange in the world. At only 33 years old he is cited to be a billionaire. In this interview he covers; - Bitcoin-Bitmex - His debate with ... Are the days long gone of cheap sub $4k #Bitcoin gone or will we have another chance to accumulate more? $BTC wallets increasing, lightning network stats, SE... Today's video is on the crypto exchange FTX. This is an exchange that allows you to long/short multiple altcoins with little liquidation risk. Here is the ex...